ART DIRECTOR

Ainsley McRae is an art director and designer from Portland, Oregon.


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ART DIRECTION


Ainsley McRae is an art director and designer from Portland, Oregon. She’s currently creating out of Eugene, OR, and has worked on projects ranging from signage for TwitchCon Paris to art directing shoots and designing spreads for Align Magazine.


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05 SEND A WORD, GET AN IDEA: PINTEREST
FALL 2022

ART DIRECTION + DESIGN
**All work is spec work, made for a class at the University of Oregon**

Pinterest connects people with ideas. We wanted to challenge people’s curiosity with a campaign that urged them to engage with Pinterest in real-time. All photos are pulled from Pinterest.



We first created posters that highlighted the ideas you can find on Pinterest beyond what many people expect to find.



Then, we created a set of wheatpaste posters that encouraged passersby to steal them right off the walls. When a poster was stolen, a QR code was revealed that linked the scanner to the image that was taken off the wall.


We then created the chance to ask for ideas straight from Pinterest through a text campaign. Users would text an idea and get a photo right back, connecting them with ideas without even needing the app.



CREDITS
COPY: NOAH BROWN
ART DIRECTION + DESIGN: HANNA VARGAS + AINSLEY MCRAE
STRATEGY: ELENA RELLANO

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