05 SEND A WORD, GET AN IDEA: PINTEREST
FALL 2022
ART DIRECTION + DESIGN
**All work is spec work, made for a class at the University of Oregon**
Pinterest connects people with ideas. We wanted to challenge people’s curiosity with a campaign that urged them to engage with Pinterest in real-time. All photos are pulled from Pinterest.
Pinterest connects people with ideas. We wanted to challenge people’s curiosity with a campaign that urged them to engage with Pinterest in real-time. All photos are pulled from Pinterest.
![](https://freight.cargo.site/t/original/i/5ffb9b8b30f29f96320cfc0f5068ad6e736a517eccdbee4b2070b348bcc865b2/Pinterest2.png)
![](https://freight.cargo.site/t/original/i/cfed28d9fe5302099fbc958b95e8184989c9997ffad9c0d4650850685d718924/Pinterest3.png)
![](https://freight.cargo.site/t/original/i/d804682764a8b0664ee0e4f409c526d8d5f1a5a01d1ff73184cf59cae0171fa3/Pinterest4.png)
![](https://freight.cargo.site/t/original/i/3501da3af03a7fb31db39d937ad0ffa0b0c7d35827965555e02f42682beeef62/Pinterest5.png)
We first created posters that highlighted the ideas you can find on Pinterest beyond what many people expect to find.
![](https://freight.cargo.site/t/original/i/d05f3597db32386afb38af935ddef08a35c9e2ccdea28dcaf5753cf7ed919919/PinterestDontGetAnyIdeas.jpg)
Then, we created a set of wheatpaste posters that encouraged passersby to steal them right off the walls. When a poster was stolen, a QR code was revealed that linked the scanner to the image that was taken off the wall.
![](https://freight.cargo.site/t/original/i/cfd73ae888d46f715ed712f4a9f480b3512db13db4fa621cadcb79829eae833f/PinterestPoster9.jpg)
![](https://freight.cargo.site/t/original/i/41df1686d4e2df6ca827211b09517e2ba2ddbe5f0aa97aca473caaaa86f5cb30/PinterestPoster8.jpg)
![](https://freight.cargo.site/t/original/i/a9a3f85bf9cb1700540570d36078eca9d9a5a639288965364a4c1054d98b71ce/PinterestPoster10.jpg)
We then created the chance to ask for ideas straight from Pinterest through a text campaign. Users would text an idea and get a photo right back, connecting them with ideas without even needing the app.
![](https://freight.cargo.site/t/original/i/b3a36f03108b085e09382c339b1a5516e1074b54fa322b6585e50ff9fe8f9bf0/sendwordgetidea.jpg)
CREDITS
COPY: NOAH BROWN
ART DIRECTION + DESIGN: HANNA VARGAS + AINSLEY MCRAE
STRATEGY: ELENA RELLANO
COPY: NOAH BROWN
ART DIRECTION + DESIGN: HANNA VARGAS + AINSLEY MCRAE
STRATEGY: ELENA RELLANO