ART DIRECTOR

ainsley is a portland-born creative currently located in brooklyn, ny 


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ART DIRECTION


ainsley is a portland-born creative currently located in brooklyn, ny.


︎︎︎ More about me



︎︎︎ LinkedIn
︎︎︎ Are.na


05 SEND A WORD, GET AN IDEA: PINTEREST
FALL 2022

ART DIRECTION + DESIGN
**All work is spec work, made for a class at the University of Oregon**

Pinterest connects people with ideas. We wanted to challenge people’s curiosity with a campaign that urged them to engage with Pinterest in real-time. All photos are pulled from Pinterest.



We first created posters that highlighted the ideas you can find on Pinterest beyond what many people expect to find.



Then, we created a set of wheatpaste posters that encouraged passersby to steal them right off the walls. When a poster was stolen, a QR code was revealed that linked the scanner to the image that was taken off the wall.


We then created the chance to ask for ideas straight from Pinterest through a text campaign. Users would text an idea and get a photo right back, connecting them with ideas without even needing the app.



CREDITS
COPY: NOAH BROWN
ART DIRECTION + DESIGN: HANNA VARGAS + AINSLEY MCRAE
STRATEGY: ELENA RELLANO