02 ALLEN HALL ADVERTISING
2023
THE AHA-ZINE (2023)
Allen Hall Advertising is the University of Oregon’s full-service student-run agency. The problem with being student-run? Every year we have a new cohort of students learning how to do the work. We created this zine to help support the connection between concentrations and help individuals understand what their role is in all of this.
AHA is made up of 75 creative people learning how to do the work while doing it. The pressure is high and the quality of learning is higher. To appeal to all 75 people entering the world of AHA, we created custom diagrams to match every position so visual learners could see themselves in it. We also had a custom cover created that masked the inside cover until it was opened, revealing the true cover. It’s a nod to the process -- you’ve got to look deeper to get the whole message.
DESIGN + ART DIRECTION: AINSLEY MCRAE, CHARLIE NGUYEN
COPY: BJORN JOHANSEN + CORI CAPLINGER
COPY: BJORN JOHANSEN + CORI CAPLINGER
THE REBRAND (2024)
Allen Hall Advertising fell into a bit of an identity crisis. The directors of AHA realized it was time for a refresh. We updated the logo to feel fresh and dynamic, created an entirely new brand system, redesigned the website, and created a video to tell the story.
CREDITS
ACCOUNT MANAGEMENT: JACK CHASIN
PROJECT MANAGEMENT: LUKE SOUTHALL
STRATEGY: AUDREY ALAN
ART DIRECTION: CHRISTINA NGUYEN
COPY: BJORN JOHANSON
DESIGN: AINSLEY MCRAE
MOTION: BRIAN SACKEY
PRODUCTION: CHARLIE NGUYEN
MEDIA PLANNING: RACHEL BACON
PR/SOCIAL MEDIA: CAMILLE WIENHEIMER
ACCOUNT MANAGEMENT: JACK CHASIN
PROJECT MANAGEMENT: LUKE SOUTHALL
STRATEGY: AUDREY ALAN
ART DIRECTION: CHRISTINA NGUYEN
COPY: BJORN JOHANSON
DESIGN: AINSLEY MCRAE
MOTION: BRIAN SACKEY
PRODUCTION: CHARLIE NGUYEN
MEDIA PLANNING: RACHEL BACON
PR/SOCIAL MEDIA: CAMILLE WIENHEIMER